Have you noticed that most modern coffee shops’ offerings tend to be fairly acidic and bright? That’s because light roast coffee is designed to highlight the natural flavors of the coffee bean and showcase the superior sourcing that a particular roaster has undertaken. Despite a focus on sourcing from quality farms and trying to educate consumers on growing conditions and their effects on coffee development, most coffee drinkers are motivated by one key determining factor: Taste. An overwhelming majority of coffee consumed is medium to medium-dark roast, which through Maillard reactions and caramelization actually helps to develop the flavor profile and produce a more balanced cup. Just like any other specialty beverage, there are many camps that have a favorite flavor profile that they will vehemently defend and that’s totally okay. The important thing is that everyone is enjoying coffee and the world’s second highest traded commodity continues to evolve past the office pot swill or a scoop of instant to only get the caffeine buzz. Trying all types of coffee is the only way to really broaden your horizons and develop a more complex palate. Only then will you be able to make a truly informed decision about your favorite styles of coffee roasting. Don’t let the “specialty’ industry dictate what you should like. Go with your gut, or in this case your taste buds.